My Story
From Haunted Hotel to Building Brands
I started my career in hospitality while earning my marketing degree from MSU Denver. I wasn’t just managing guest experiences—I was shaping them. At The Stanley Hotel, one of the most haunted hotels in America, I ran the entire Tour operation, rebranding it from the ground up. I rewrote the tour scripts, dug into the hotel's history to ensure accuracy, and crafted an experience that was both authentic and spooky. What started as operations quickly became strategic storytelling—blending history, marketing, and experience design into something that people wanted to talk about and share.
During my time there, I also worked with the Denver Film Society to support the inaugural Stanley Film Fest, an independent horror film festival that brought Hollywood to the mountains. I got a glimpse into how storytelling, branding, and audience experience could create something bigger than just an event.
In 2013, I was recognized as Manager of the Year at The Stanley Hotel, and soon after, I transitioned fully into marketing—taking everything I had learned about crafting experiences and audience engagement into the world of brand growth.
Building StickerGiant Into a Multi-Million Dollar Brand
Next came StickerGiant—a small but scrappy sticker company that had huge potential. Over the years, I helped scale it into a multi-million-dollar brand, leading marketing strategy, building a creative team, and driving 520% growth that led to its successful sale in 2022.
Along the way, I:
Created National Sticker Day, turning a niche celebration into a brand-building moment.
Led two major rebrands to align with our expanding product line.
Built Saul, the world’s largest sticker ball, earning a Guinness World Record and viral attention.
Was a finalist for the Rising Star Award at the Global Label Awards in 2019.
I was part of the leadership team that helped sell StickerGiant to a private equity group—a move that solidified the company’s long-term future while giving the founder a successful exit.
Brand Strategy & Leadership at Scale
After StickerGiant, I took on a broader Vice President of Marketing role in a large commercial print business—working on brand strategies for multiple B2C and B2B e-commerce brands. I learned how to take what worked in a high-growth, founder-led business and apply it to companies at scale.
Along the way, I started getting approached for help—brands looking for guidance on growth strategy, marketing structure, and creative direction. That led me to branch off into consulting, taking on projects as they come up. I love the challenge of exploring new industries and markets, bringing fresh perspectives to brands looking to evolve.
At my core, I’m a creative storyteller and brand strategist who’s obsessed with how people engage with brands. The way a brand looks, speaks, and shows up in the world isn’t just a marketing function—it’s the foundation of demand generation, customer loyalty, and long-term growth.
I’m also a team builder—I don’t just create marketing plans, I help shape the teams and structures that make those plans successful. Some of my proudest moments are seeing people I’ve mentored step into bigger roles and take ownership of their careers.
These days, I live in Colorado with my wife and two boys, balancing business, music, and gaming. My approach to marketing? It’s a mix of punk rock energy—breaking the mold and doing things fresh, strategic thinking—ensuring it has real impact, and creative problem-solving—because the best ideas come from challenging the status quo.
